flimpi
At this stage of the project, we branched out to individually pursue our design processes.
Your all-in-one loyalty app, boosting engagement through gamification.
UX Design
UI Design
UX Research
Wireframing
Prototyping
Product Design
Ideation
After collecting user insights and defining the problem, I gained a clearer understanding of what users require from flimpi.
Roles
A team of three working together on user research, with each member to design a distinct user interface of the app.
Duration
2 Week design sprint at Experience Haus.
Design challenge
Develop an engaging rewards system that transforms the collection and redemption process into an enjoyable game
for customers, while also driving foot traffic.Utilise location-based marketing to offer timely deals and incentives that actively engage shoppers.
Design an intuitive and user-friendly product interface.
The Approach
Stakeholder meeting:
We understood that Yousef Skandari,
the co-founder of Flimpi
Wanted to transform the loyalty program landscape.
Introducing a comprehensive app experience for
collecting and utilising loyalty points across your
preferred brands.Make the journey thoroughly enjoyable.
User research:
At the onset of our research phase as a team of three,
our objective was to grasp we uncover their motivations,
preferences, and challenges when exploring new places.
We conducted a total of 10 face-to-face
interviews and gathered 27 responses through online surveys
from a diverse range of participants.
Key findings
56% are enrolled in loyalty reward programs.
72% explore new brands through social media advertisements.
48% discover new brands via influencers.
There's a 50-50 split between preferring small, frequent rewards and large, infrequent rewards.
Participants are primarily motivated by financial incentives and discounts.
Pre-trip, individuals commonly seek inspiration and discovery through maps and social media.
Some express dissatisfaction with the constant requirement to provide personal details when signing up for new schemes.
Managing numerous apps proves challenging, leading to difficulty in keeping track of them all.
What else out there
Opportunities spotted
Providing tourism and concierge services for travellers and local adventurers.
Incorporating gamification and rewards for existing behaviours, utilising maps.
Implementing localised loyalty programs and offers.
Integrating advertisers into the platform.
Leveraging existing APIs to enrich the user experience, such as Google reviews.
Utilising hexagons as a trendy design option.
Our archetypes
The Pioneer
Early adopter, adventurous spirit, trendsetter,
wants to be influencer - perhaps a ‘micro influencer
Problem statement
"The pioneer needs a way to discover new brands and experiences in an innovative way and
be financially rewarded for their efforts.
They are motivated by discovering new trends, building their online presence and want to
showcase a life of luxury without becoming financially unstable."
Jobs to be done
LEARNING:
Users questioned ,If the geo
location will be automatically
or will require users to
turn them ON
REVISION:
Make explicit that
users "NEED" to turn
on the geo location on.
LEARNING:
Users could understand the
carousel allows them to view
a different source of rewards.
- Conduct more usability tests.
Explore alternative methods for incorporating additional sources into reward system.
Implement more gamification into the app.
Finalise the flimpi brand with ‘brand identity’ and ‘product personality’ workshops.
2023 Saroj Pun. Crafted with dedication and love. Often updated.